City flavours : Reconciliation of tradition and modernity in Ahmedabad

Abstract

‘City Flavours’ is a multimedia project, which intends to communicate the idea of ‘reconciliation of tradition and modernity in the city of Ahmedabad’ through the eating culture of its citizens. While the story is being told using food, the main focus remains on farsaan as a popular category of Gujarati cuisine. The message is conveyed through the medium of a documentary film, which is supplemented by a brief interactive segment.

This document is a compilation of the design process followed in the making of ‘City Flavours’. I have divided the document in two main sections – Research and Implementation. The Research talks about collecting and analyzing the content for the product. It describes the procedure followed in deriving the concept and linking together of accumulated information in order to create knowledge. The Implementation describes the manner in which various mediums are used to communicate the idea.