Dhanu Kaad ki nayi Katha
This communication design project highlights that for the upliftment of tribes Sports can be used as the medium. To get players at the national and International level, grassroots plans should be generated. Talent identification should be done right from school level and provide education to them. Students don’t consider sports as a lucrative career option so, to make them conscious of possible opportunities. Chhattisgarh being a populated tribal area may have potential players who have high physical fitness and can reach national and international levels, but their talent is not being recognized because of the communication rift between Sports Authority and the players.The players are not aware of particular sports and its importance. To support the above problem, this project deals with only with Kamar tribe children and particularly one sport, i.e., Archery. The case study of children of Kamar tribe is evidence that Sports Authority is not identifying their talent. Kamar tribe is among one of the Schedule tribes of Chhattisgarh.They are using self-made traditional bow and arrow for hunting, and food gathering. Every kamar children know hunting right from the age of 8, and they see bow and arrow as an extension of cultural beliefs that contain information regarding far more than the simple functions of artifacts. This project makes an effort to encourage and convince Kamar children to learn modern ways of archery and can be the medium for the upliftment of Kamar children by showcasing them the other dimensions of sports like job opportunities and career option.