| dc.description.abstract | As time proceeds the way of advertisement also changes. In the early days Indians used handmade posters on fabrics, Egyptians used papyrus to make sales messages and wall posters. By the invention of the printing press, the cost of printing ads on paper is decreased. At that time newspapers and posters become the main source of the advertisements. Then we move toward billboards, street furniture, mobile advertisements, etc. By the 21st century, there is a rise in digitalization, it affects in advertising industry also. We can display better quality of ads for large no of the population. But the problems arise when we want dynamic ads or we want to change content for ongoing advertisement or we want to calculate no of an impression. DOOH Automation is a platform developed by Rishabh Software is gave us the ability to run more relevant and impactful creative at exact frame location and times, using custom decisions across time/location / live flight times / live weather. We saw a great impact on bookings through this ability to tailor our outdoor message at opportune moments. The data-driven, open platform increases efficiency, speed to market and allows for greater campaign creativity whilst enabling dynamic and measurable outcomes. DOOH Automation offers media buyers a transparent platform that ensures advertising messages are 100% viewable, brand-safe, and seen by real, targeted audiences or a broader demographic. The machine learning algorithm incorporates several data sources that enable better-targeted campaigns and more effective outcomes | |
