Clickbait detection using deep learning Techniques

Abstract

With the growing shift towards news consumption primarily through social media sites like Twitter, Facebook etc., most of the news agencies are prompting their stories on social media platform. These news agencies are publishing fake news on social media to generate revenue by enticing users to click on their articles. To increase the number of readers agencies use eye-catchy headlines accompanied with article link, which attract the reader to read the article. These attractive headlines are called Clickbaits. Usually, clickbait article does not meet the expectation of the user. In this work we try to develop an end-to-end clickbait detection system using Transformer based model Bidirectional Encoder Representations from Transformers (BERT). We also found few clickbait specific features which we hypothesised can be utilised along with BERT model to develop a better classifier. Our proposed approach using BERT significantly outperformed baseline paper which utilised BiLSTM.