| dc.description.abstract | Out Of Home advertising is about passing the particular message to consumers when they are at public places, commuting to work, or waiting at places(elevators or bus stops). Traditional OOH formats include billboards, on-car ads, bus-stop shelters, and many more. OOH is a very effective way to advertise any brand. Nowadays, due to technological advancements, digital development, and growth of social media influence have resulted in challenging traditional Out-of-Home Advertising. The solution to this problem is Digital Out Of Home advertising. Digital out of home advertising is simply the integration of offline out-of-home advertising with digital elements. To solve this problem, we have developed a Campaign booking system that helps the clients to create a campaign and can choose media like digital media(digital screens, billboards) as well as Paper media (street furniture, transit) for the advertisements. We have developed the system which facilitates a client to create a campaign concerning date and time, can also choose media of the advertisement(Digital or paper booking), can also choose a marketing area like rails, malls, airports, can also choose a format of furniture on which ads will play and much more. The system connects Media owners and Media buyers. | |
