Business intelligence portal for customer insights

Abstract

The Business Intelligence portal for Customer Insights focuses on providing a business solution for the customer/client as per their requirements be it customer interaction, sales in a particular geography, current users, and various other business pivots that can provide a better and precise insight to the customer/client. In order to build the solution, we have used various data management tools (i.e. Tools to access data from on-premise data sources and Azure cloud services to manage and access the data from cloud storage). The solution is built on top of the raw data pulled from the client’s server/data store. The solution consists of many stages of Extract, Load, and Transform (ETL) to reporting the business insights on Microsoft Power BI. To validate the data displayed on the reports we have created a Power BI validation Tool that exports the data of the report and validates it with the data stored in the database.