Please use this identifier to cite or link to this item: http://drsr.daiict.ac.in//handle/123456789/987
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dc.contributor.advisorBanerjee, Asim
dc.contributor.authorShivhare, Adarsh
dc.date.accessioned2020-09-22T17:28:53Z
dc.date.available2023-02-17T17:28:53Z
dc.date.issued2020
dc.identifier.citationShivhare, Adarsh (2020). DOOH automation. Dhirubhai Ambani Institute of Information and Communication Technology. vi, 18 p. (Acc.No: T00902)
dc.identifier.urihttp://drsr.daiict.ac.in//handle/123456789/987
dc.description.abstractOut-of-home (OOH) advertising or outdoor advertising, also known as out-ofhome media or outdoor media, is advertising that reaches the consumers while they are outside their homes. The Out-of-Home (OOH) has evolved into Digital Out of Home (DOOH). The combination of digital elements and offline Out of Home advertising resultant as Digital Out of Home advertising. This platform enables automated planning, trading of out of home inventory(Digital Screens/Panels placed at various locations) and audience impressions(Number of people watch that Digital Screen). This platform is a Web Application that helps us to find out the exact location of the inventory and impressions gather by that inventory, which helps advertisers to plan their campaign accordingly and maximize their product sale. For famous media owners with a large number of panels require a centralized inventory management system. This platform provides a purposebuilt system for checking live availability, placing orders, and managing campaigns.
dc.subjectOut-of-Home Advertisements
dc.subjectDigital-Out-of-Home Advertisement
dc.subjectWeb Application
dc.subjectInventory/Panels/Digital Screen
dc.subjectImpressions
dc.classification.ddc670.427 SHI
dc.titleDOOH automation
dc.typeDissertation
dc.degreeM. Tech
dc.student.id201811082
dc.accession.numberT00902
Appears in Collections:M Tech Dissertations

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