M Des Project Reports

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Open Access
Darshan on the highway: urbanisation and popular religion in contemporary Ahmedabad
(Dhirubhai Ambani Institute of Information and Communication Technology, 2009) Anglay, Hemang; Mazumdar, Madhumita
Darshan on the Highway is a multimedia news story which is incorporated in a news website. It brings out the quality and characteristics of New SG Highway. In the recent years a new lifestyle has emerged on account of growing economy around the city of Ahmedabad. Two major forms of structures which emerged are the 'Temples' as well as the 'Business' complexes. Mainly the religious structures and business structures are the two main segment which share a symbiotic relationship between them, and also constitutes to the Visual Display of the entire stretched area. It has changed the economics of this stretch of the city making it a hub of a range of malls, multiplexes and restaurants. The temple complexes along with shopping complexes make the SG Highway a unique site for the study of the nature of urbanization and popular religious practice in contemporary Gujarat. It brings out the recent change which has transformed into a cultural phenomenon - The co-existence of economic enterprise and spirituality. It deals with the demands of work, leisure and religiosity in the best possible ways. The SG highway has attracted both citizen and media attention in recent times because of its mushrooming temple complexes and replicas of popular shrines on pilgrim circuits. Keeping this exceptional feature as the driving force I have tried to create a multimedia presentation in a sequence which might open up the curtains one by one. A news feature on the SG Highway had already appeared in the Ahmedabad edition of the Times of India on the 24th of July 2003. At that point the temples complexes had just begun to take shape with the successful replication of the Vaishno Devi Temple. My news story brings the story down further to 2009 to show the more recent replication of the Tirupati Balaji temple. The news feed drives the user to explore the replicas of two major shrines one being from north and the other being from the south, as well as its implications in contemporary senario. Namely, the Vaishnavdevi temple and the Tirupati Balaji temple on SG Highway. Given the spatial limitations of the multimedia news format, I have chosen to depict some salient features of the SG Highway focusing in particular on the replica shrines and their significance for visitors and devotees in the city of Ahmedabad.
Open Access
Well of meanings: an insight into the stepwells of Gujarat
(Dhirubhai Ambani Institute of Information and Communication Technology, 2007) Singh, Rashmi; Gupta, Anirban Dutta; De, Kuntal; Mazumdar, Madhumita; Pandya, Vishvajit
Stepwells of Western India were often regarded as magnificent architectural solutions to the seasonality of water supply in the region. But as this multimedia presentation will show, the stepwells were much more than architectural wonders. They are laden with a whole range of meanings which derive from historical myths, meanings, beliefs and practices of the people of the region in which they were built. The presence of water in a stepwell made them the active focal point in villages. There was a time when these stepwell were used by the people for satisfying different requirements. This made the presence of the stepwell inevitable in their lives. However, because of the changes in climatic conditions, almost all of the stepwells are now dry, creating a distance between the stepwell and the user as the real purpose of stepwells is being lost. The stepwells are losing their original contexts with their real purpose and hence their importance in lives of people. The Stepwells of Gujarat are becoming important subject of public attention in recently. Their importance as site of water management is being complimented by appreciating their potential as attractive sites for cultural tourism in Gujarat. Stepwells are unique feature of Gujarat. Their distinctive style of architecture and ornamentation takes us to a new world of discoveries. At the same time, the multitude presence of the stepwells in the western part of the country opens the door of knowing their larger social and cultural contexts. The focus of the project is to study the stepwell of Adalaj to understand larger social, historical and cultural context and then make sense of the multiple cultural meanings attached to these wells in Gujarat. Since the Adalaj stepwell does not stand in isolation but there exist a number of other stepwells in this region. Hence, through this thesis, an effort has been made to build up the connection of the local context of the stepwell with regional.
Open Access
Vehicle katha: a 2d stop motion animation film
(Dhirubhai Ambani Institute of Information and Communication Technology, 2006) Ujawane, Anand; Mazumdar, Madhumita; Sarkar, Aditi Nath; Gupta, Anirban Dutta
Vehicle katha - a 2d stop motion animation film. Take care of your vaahans and they will take care of you' - a public interest message about vehicle h. maintenance. The film uses the vaahan of the Mother Goddesses of Gujarat as metaphor to communicate the importance of vehicle in everyday life. The film is presented as folklore. It uses folk art -mata ni pachedi as the visual treatment and folk music - daayaro as background sound. Duration of the film - eight minutes.
Open Access
Point it: a visual aid, guide book for tourist visiting Gujarat
(Dhirubhai Ambani Institute of Information and Communication Technology, 2006) Tatwawadi, Prachi; De, Kuntal; Gupta, Anirban Dutta
Tourists ofien face dijjculties in communicating with the local people due to language barrier. To overcome this, 'Point It: a guide book, uses a combination of photographs and standard graphic. The idea is also to provide a so) copy which can be downloaded on to a mobile phone & then used by the visitor as a visual aid.

M Des Project Reports

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