Browsing by Subject "Advertising"

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    • Use of collaborative filtering for targeted advertising 

      Upadhyay, Ankur (Dhirubhai Ambani Institute of Information and Communication Technology, 2008)
      Often in our daily life, we come across situations when we have many options available and are expected to choose one of them. May it be a bookstore, CD shop or a shopping store, even on the internet, the availability of ...