Prepare a roadmap for RKK Prerna and Rallis advisory centre development
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Rallis has introduced a concept called “Rallis Kisan Kutumba (RKK)”, wherein farmers are enrolled with Rallis and they are supported to achieve better yields from their farmland. RKK also leverages the advancement in information and other technologies. Many activities have been initiated or in the process to enhance farm level yield through proper education and training to farmers. Some of the activities under the RKK concept are “Prerna visits” and “Rallis Advisory Centre”. RKK Prerna Farmers will only believe, if they see the results with their own eyes or hear about it from some friends or some progressive farmer he knows. So Rallis have come up with a concept in which there will be a combination of both “Seeing is believing” and the “Word of mouth”. We call this “RKK PRERNA – A FARMER EXPERIENCE SHARING PROGRAMME.” RKK-Prerna is basically taking a few important farmers of one specific crop segment from an area where potential exists for a particular product to another area of same crop segment where the product benefits are already experienced. This experience sharing can be organized between two groups of farmers within Region/ Zone or across Zones. Rallis Advisory centre Lack of information and knowledge is a major barrier in improving the productivity of crops. Rallis advisory Centre is a medium through which this information barriers could be reduced and the farming community could be served through proper knowledge dissemination and services.